Enrique Martin-Bonneville

Communications Specialist
University Staff
TEMPE Campus
Mailcode
0202

Biography

Enrique (Kiké) Martin-Bonneville is the manager of marketing and communications at ASU’s School of International Letters and Cultures. Kiké comes from Madrid (Spain) where he graduated in Advertising and Public Relations BA and completed his MA in Protocol, Corporate Communications and Event Management.

His passion for intercultural communication and languages influenced his decision to move to Milan (Italy) in 2009 to study Communications at the University of Milano-Bicocca. Later on, he moved to Copenhagen (Denmark), where he learned Danish and specialized in Scandinavian studies and communications to complete his Master's Thesis "The Brand Spain in Denmark: perception-based analysis of the Danish society about Spain." (November 2013).

Kiké has more than 10 years of experience in the marketing and communications industry, working for both the private and the public sectors, in various European countries and the United States. In 2016 he moved to the USA to work for an MIT marketing firm, specializing in digital marketing, content creation and localization, managing cross-border life cycle marketing campaigns and teams in Latin-American, APAC, the US, Canada and Europe.

Kiké speaks Spanish, English, Italian, Danish and Norwegian, and he is starting to learn some Swedish as well.

Education

  • Certificate, Citizen Politics in America: Public Opinion, Elections, Interest Groups, and the Media. Harvard University, Cambridge, MA, 2020
     
  • MA Protocol, Corporate Communications and Event Management. Universidad Rey Juan Carlos, Madrid, Spain, 2013
     
  • BA Advertising and Public Relations. Universidad Rey Juan Carlos, Madrid, Spain, 2011
    • Communication Science, Universit� degli Studi di Milano-Bicocca, Milan, Italy, 2009-10 (Erasmus Programme)

 

Research Interests

  • Intercultural Communication
  • Scandinavian Studies
  • Italian Studies
  • Spanish Studies
  • Multilingualism
  • Sociolinguistics

Research Activity

Master's thesis: "The Brand Spain in Denmark: perception analysis of the Danish society about Spain." Copenhagen, Denmark; Madrid, Spain. November 2013. Universidad Rey Juan Carlos.

An empirical analysis based on measuring the perception of the Danish society about Spain as a tourist destination and the creating process of the image of a country through the influence of different sources: media, online communication, personal experiences and cultural values.